The Tom Schnetz Communications Excellence Award

The Tom Schnetz Communications Excellence Award was created by Tom’s friends who wish to honor his memory.

FAFSA required prior to awarding decisions. Preference in selection will be given to students who are interested in a career in strategic communications, specifically in corporate communications.

About the process: Students do not apply for individual scholarships with the School of Journalism and Mass Communication. Students fill out one application and the scholarship committee matches students to awards. Scholarships are awarded based on financial need, academics, study area and involvement. Visit our website for more information about our undergraduate scholarship program and accessing our application.

Who is eligible to apply?
Declared School of Journalism and Mass Communication majors
Seniors graduating in the spring or summer terms

Who is not eligible to apply?
Seniors graduating in December of the current term

Donor Information
Tom Schnetz (‘74) was only 56 when he died of cancer in 2008. According to his closest friends, Tom was a devoted employee, a talented and gifted writer, an ambassador of everything that Corporate America should represent, a smart Wisconsin Badger, and a purveyor of the most outstanding Danishes one could ever taste. But most importantly, he was a great friend and even better human being. This fund honors Tom’s dedication to the University, his abilities to write well, to collaborate, to interact with colleagues in a a kind and supportive manner, and to do all that while regularly exhibiting a wicked sense of humor. It is the goal of this scholarship fund to help students to follow in his footsteps through an annual scholarship award.