Wilfred B. Doner Scholarship Fund
The Wilfred B. Doner Scholarship Fund supports an annual scholarship for undergraduate students with a specialized focus on advertising in the School of Journalism and Mass Communications.
FAFSA required prior to awarding decisions
Only School of Journalism and Mass Communication majors are eligible to apply for this scholarship. The application to apply for this and all other School of Journalism and Mass Communication scholarships is open the first two weeks of every December. Please visit our website for additional information on how to apply. Preference in selection will be given to journalism students on the strategic communications track who have a specific interest in advertising.
Wilfred Doner was a 1935 alumnus from the UW-Madison. He founded W.B. Doner & Company, a Detroit-based advertising agency, in 1937. The firm began with two employees and is now one of the largest independent advertising agencies in the U.S., boasting such clients as Mazda Motor Corporation, for which it created the “Zoom Zoom” campaign, and Blockbuster. During Donor’s lifetime, the agency handled accounts for a variety of products, including Vlassic pickles, Klondike bars, and Timex. This fund was established by his six children in honor of his 75th birthday.
- School of Journalism and Mass Communication